I read a lot of guitar blogs as well as guitar magazines, and forums. I don’t read guitar stores blogs (if they have one). Why don’t I? Because they bore the hell out of me. Here a few reasons why it is so. These are probably not the most important but they are the more obvious… If you’re a guitar store owner, or plan to have your own store… Read this, and your blog will already be much better.
Too Many Links to Products Pages
Hellooooo… I can browse through your e-commerce web site to find your products! If your site is clear enough, it’ll give me all the information I need! When I read your blog I’m expecting something else!
You Don’t Say Anything of Interest
Let’s assume you still only want to talk about the products you are selling… So be it! Why don’t you tell me what you think about a guitar? Who is it made for? Tell me something interesting, and useful!
The whole point of running a blog for your guitar e-commerce is to get us to know you a little bit better. You don’t need to share your private life… Only what’s relevant to the guitar business you are running.
I do like to know that you play in a band or that you build guitars or effects on your spare time or that you’re a fan of Lady Gaga or Zakk Wylde (or both which would be weird, and funny)! I do like to know a little bit more about the team behind the shop… Give me a reason to connect with you instead of the next Mega Cyber Guitar Store!!
Whether it is a classic blog or a video blog, everything you say, and show is so formal! It doesn’t make you look good! Damn… You are selling guitars, and music accessories! It is supposed to be fun… You’re not selling endoscopes for colonoscopy examinations! Show a little sense of humor, be cool… That won’t harm anyone!
The point is : Please stand out of the crowd. Let me know what you think. Let me know who you are. Help me select you for my next purchase because otherwise I don’t have any reason to do my shopping at your store instead of another that sells pretty much the same products for pretty much the same prices.
Ok… Running a blog is good for natural referencing of your e-commerce but the whole point is to make you (and your store) noticeable. It has to make me want to connect, and discuss with you! Otherwise, a blog is just useless to your guitar e-commerce!
I know some guitar shops that stand out of the internets crowd but I’d like to hear from you… Do you read guitar store blogs or watch guitar store video blogs?